TED TALKS BASS

Brand Partnerships · 2026

Ted Gould III

Bassist. Educator. Creator.

Thirty years in the bass chair. Festival stages with blues artists, funk clubs from New Orleans to L.A., and a YouTube channel where 42,000 players come to learn the groove.

Ted Gould III backstage at a festival, the crowd reflected in his sunglasses

42.2K

YouTube Subscribers

65%

Age 45 and Over

95%

Male Audience

51%

Based in the US

Brands Ted Has Worked With

Mono Creators

Aguilar Amplification

Darkglass Electronics

Aurally Sound

Xvive

And more

Ted Gould III seated in a red chair with his bass

The Player

Built on the Bandstand

Ted Gould III held down the bass chair for funk legend Zigaboo Modeliste of The Meters. He has worked with Jody Watley, Jon B., and Prince alumni, directed stages in Bangkok, and played dive bars from New Orleans to the Bay Area to L.A.

Today he tours the blues festival circuit with D.K. Harrell, leads the New Orleans funk band Pocket Science, and teaches players around the world through Ted Talks Bass and Groove School.

Teaching since 2007. Brands get a working musician who knows how to explain why a product matters, on camera, in front of people who buy.

The Audience

Grown Players Who Buy Gear

Google audience data from YouTube, last 28 days.

Age

25% are 55 to 64
21.3% are 45 to 54
18.6% are 65 and over
17.6% are 35 to 44

Who

95.2% male
79.4% non-parents
50.9% United States
5% United Kingdom

Very High Interest

Blues
Rock
Frequently attends live events
Musical instruments and accessories

The Work

What a Partnership Looks Like

01

Lesson Integrations

The product shows up inside a real bass lesson on Ted Talks Bass. Players see it used in context by someone they already learn from.

02

Shorts and Reels From the Stage

Vertical content shot on festival and club stages, cross-posted to YouTube Shorts and Instagram.

03

Live Photo Sets

Editorial photos from real shows, delivered for the brand's own channels.

04

Tracked Codes and Links

Every campaign carries a code or tracked link. The brand sees exactly what this audience buys.

Ten business day turnaround. One round of revisions. Every package is built around the brand's goals.

Eyewear · Apparel · Footwear · Instruments · Strings · Pedals · Recording Gear

Let's Build Something

[email protected] · @sonofabass · youtube.com/@tedtalksbass

It ain't rocket science. It's pocket science.